REI is rooted in being a co-op and the fact that it is member owned. Its success and sustainability is derived from its members. I worked with a creative team on concepts and executed print and digital materials for this membership kit. This creative execution was the starting point and defining factor for all other membership-based communication and marketing within the co-op moving forward. Pictured below are in-store handouts, welcome kit, acquisition pieces and of course the REI membership card.